Investigating the Key Factors Influencing the International Tourists’ Decision-Making on Choosing a Destination

  • Anna KyriakakiEmail author
  • Theodoros Stavrinoudis
  • Georgia Daskalopoulou
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


The main purposes of this paper are to investigate the push and pull factors that influence the tourists’ decision to travel to specific destinations and to identify their connection to the individual organizational characteristics of the trip and to the tourists’ demographic profile. To do so, a primary quantitative survey was conducted by means of a structured questionnaire filled in by tourists who arrived at the Athens International Airport “Eleftherios Venizelos” (as an intermediate or final destination) in the course of May–June 2018. The sample of the survey consisted of 769 individuals selected by Purposive Sampling (Iosifidis, Th., Qualitative methods of research and epistemology of social sciences. Tziola, Thessaloniki, 2017), the nationalities and countries of provenance of whom are ranked among the main tourism markets of Greece. The data analysis was conducted with the use of SPSS24 and its statistical processing yielded intriguing results as to the push and pull factors affecting the decision-making process of modern tourists undertaking a trip with specific characteristics. The findings contribute to the understanding of the decision-making process of the modern tourist and partially confirm earlier as well as recent theoretical approaches and relevant researches regarding the motivation of tourists (Mohammad et al., International Journal of Business and Management, 5(12), 41–50, 2010; Kruger and Saayman, South African Journal of Wildlife Research, 40(1), 93–102, 2010; Mutinda and Mayaka, Tourism Management, 33, 1593–1597, 2012).


Pull and push factors Motivation Decision-making Tourists Greece 

JEL Classification



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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Anna Kyriakaki
    • 1
    Email author
  • Theodoros Stavrinoudis
    • 1
  • Georgia Daskalopoulou
    • 2
  1. 1.University of the AegeanChiosGreece
  2. 2.Hellenic Open UniversityPatrasGreece

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