Could the Adoption of Quick Response (QR) Code in Lectures Enhance University Students’ Satisfaction? A Case Study of Hospitality and Tourism Programs in Macau

  • Iok Teng Kou
  • Ting Liu
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


Ever since Quick Response (QR) Code was invented in 1994, it has been adopted in various industries with soaring popularity. In recent years, it was considered as a user-friendly and dynamic tool for education. Increasing numbers of teachers have employed QR code in lectures to stimulate interest, strengthen understanding and enhance satisfaction. This paper examines students’ satisfaction to QR code usage in university classroom lectures. University students of tourism program in Macau were invited to complete a self- administrated questionnaire. Among them, 162 valid samples are chosen. Students’ attitude towards QR code usage and their satisfaction level were measured. The results of students with different demographic characteristics were evaluated. The result provides insights for academia and teachers in higher education institutes for interactive and innovative teaching plan which would enhance student’s satisfaction.


Quick response (QR) code Students’ satisfaction Attitude Macau Teaching innovation 

JEL Classification



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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Iok Teng Kou
    • 1
  • Ting Liu
    • 2
  1. 1.City University of MacauMacau SARChina
  2. 2.Beijing Institute of TechnologyZhuhaiChina

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