Designing the Virtual Product Experience: Learnings from Shenzhen, China and the ESUN Solutions

  • Arabela BriciuEmail author
  • Victor-Alexandru Briciu
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


At the borders of academic and research fields of psychology, IT&C, advertising, marketing and many more, the notions of virtual experience and virtual product experience developed because technological advances are directing towards a movement involving multi-sensory interactions that introduce high-quality images, sound and 3D images. However, online stores are limited in terms of the sensory information they can provide. In a virtual environment, people simply cannot physically look at products before buying them and have to rely on information provided by the online seller. At the same time, the fact that there is no direct contact with the product can reduce the consumer’s pleasure, which has proven to be a very important thing in the online shopping experience. Starting from these considerations, the case study presented in this paper outline the developments introduced by ESUN 3D+, a company affiliated to Shenzhen ESUN Display Co., Ltd., which dedicates to 3D digitizing technology research and related ecosystem construction, offering solutions for 3D scanning, 3D printing, virtual reality, augmented reality, 3D design and manufacturing services, as well as 3D cloud platform.


Virtual product experience Internet Virtual control 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Transilvania University of BrașovBrașovRomania

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