Software Startup Education: Gamifying Growth Hacking

  • Kai-Kristian KemellEmail author
  • Polina Feshchenko
  • Joonas Himmanen
  • Abrar Hossain
  • Furqan Jameel
  • Raffaele Luigi Puca
  • Teemu Vitikainen
  • Joni Kultanen
  • Juhani Risku
  • Johannes Impiö
  • Anssi Sorvisto
  • Pekka Abrahamsson


Marketing is a vital activity for software startups as they seek high growth. A specific type of digital marketing, growth hacking, in particular has attracted a lot of attention in software startups. Growth hacking is about utilizing low-cost marketing practices and existing platforms to rapidly increase the user count of a service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking has not seen much direct interest in the academia thus far. As a result, we currently have few tools to teach growth hacking in startup education. In this chapter, we present two board games intended to serve as an introduction to growth hacking.


Growth hacking Startup education Startup gamification Software startup 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.University of JyväskyläJyväskyläFinland

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