Advertisement

Instafamous: Social Media Influencers and Australian Beaches

  • Marjorie Kibby
Chapter
  • 7 Downloads

Abstract

While young tourists use various sources of information when planning travel, they place greater trust in user-generated content than in information from travel service providers. The tourist photograph has long been used as evidence of travel to distant or exotic places and to inspire others’ travel choices. However, social media such as Instagram has amplified the connection between tourism and photography, with young travellers seeking out destinations depicted in their social networks. A content analysis of Instagram images of Australian beaches and their hashtags reveals a closed circle of representation where tourist images are driving beach vacation decisions with implications for not just tourism marketing, but also coastal environment and infrastructure management.

References

  1. Boorstin, D.J. 1964. The image: A guide to pseudo-events in America. New York: Harper & Row.Google Scholar
  2. Bruns, A., and J.E. Burgess. 2011. The use of Twitter hashtags in the formation of ad hoc publics. Paper presented at the European Consortium for Political Research Conference, 25–27 August, University of Iceland, Reykjavik. http://eprints.qut.edu.au/46515. Accessed 31 January 2019.
  3. Cervantes, O., I. Espejel, E. Arellano, and S. Delhumeau. 2008. Users’ perception as a tool to improve urban beach planning and management. Environmental Management 42 (2): 249–264.CrossRefGoogle Scholar
  4. Chalfen, R.M. 1979. Photography’s role in tourism: Some unexplored relationships. Annals of Tourism Research 6 (4): 435–447.CrossRefGoogle Scholar
  5. Crompton, J.L. 1979. An assessment of the image of Mexico as a vacation destination and the influence of geographical location upon that image. Journal of Travel Research 17 (1): 18–23.CrossRefGoogle Scholar
  6. Dickinger, A., and C. Költringer. 2015. Analyzing destination branding and image from online sources: A web content mining approach. Journal of Business Research 68 (9): 1836–1843.CrossRefGoogle Scholar
  7. Dogtiev, A. 2018. Instagram revenue and usage statistics. Business of Apps: App Industry Insights. http://www.businessofapps.com/data/instagram-statistics/#2. Accessed 31 January 2019.
  8. Ellison, E. 2010. Flagging spaces: Exploring the myth of the Australian beach as an egalitarian space. Paper presented at the Ignite10! Creative Industries Postgraduate Research Conference, 27–29 October, Queensland University of Technology, Brisbane, Australia. https://eprints.qut.edu.au/40207. Accessed 31 January 2019.
  9. Expedia-Future Foundation. 2016. Millennial traveller report: Why Millennials will shape the next 20 years of travel. https://blog.expedia.co.uk/wp-content/uploads/2016/10/Expedia-Millennial-Traveller-Report.pdf. Accessed 31 January 2019.
  10. Fiske, J. 1983. Surfalism and sandiotics: The beach in Oz culture. Australian Journal of Cultural Studies 1 (2): 119–149. http://wwwmcc.murdoch.edu.au/readingroom/serial/AJCS/1.2/Fiske.html. Accessed 31 January 2019.
  11. Fiske, J., B. Hodge, and G. Turner. 1987. Myths of Oz. Sydney: Allen & Unwin.Google Scholar
  12. Franklin, A., F.E. Picken, and N. Osbaldiston. 2013. Conceptualizing the changing nature of Australian beach tourism in a low carbon society. International Journal of Climate Change: Impacts and Responses 5 (1): 1–10.Google Scholar
  13. Gurran, N., Y. Zhang, P. Shrestha, and C. Gilbert. 2018. Planning responses to online short-term holiday rental platforms. Research Project for Australian Coastal Councils Association Inc., September. https://stokes2013.files.wordpress.com/2018/09/acca-online-str-research-project-report-final-24-09-2018.pdf. Accessed 31 January 2019.
  14. Halliday, M.A.K. 1978. Language as social semiotic: The social interpretation of language and meaning. Baltimore: University Park Press.Google Scholar
  15. Hartley, J., and J. Green. 2006. The public sphere on the beach. European Journal of Cultural Studies 9 (3): 341–362.CrossRefGoogle Scholar
  16. Hayhurst, L. 2017. Survey highlights Instagram as key factor in destination choice among millennials. Travolution. http://www.travolution.com/articles/102216/survey-highlights-instagram-as-key-factor-in-destination-choice-among-millennials. Accessed 31 January 2019.
  17. Howe, N., and W. Strauss. 2009. Millennials rising: The next great generation. New York: Vintage.Google Scholar
  18. Jenkins, O. 2003. Photography and travel brochures: The circle of representation. Tourism Geographies 5 (3): 305–328.CrossRefGoogle Scholar
  19. Kasriel-Alexander, D. 2017. How is the consumer passion for authenticity impacting holidaying? Worldwide Hospitality and Tourism Themes 9 (6): 627–631.CrossRefGoogle Scholar
  20. Khamis, S. 2012. Brand Australia: Half-truths for a hard sell. Journal of Australian Studies 36 (1): 49–63.CrossRefGoogle Scholar
  21. MacCannell, D. 1973. Staged authenticity: Arrangements of social space in tourist settings. American Journal of Sociology 79 (3): 589–603.CrossRefGoogle Scholar
  22. Meethan, K. 2012. Walking the edges: Towards a visual ethnography of beachscapes. In Liminal landscapes: Travel, experience and spaces in-between, ed. H. Andrews and L. Roberts, 69–86. New York: Routledge.Google Scholar
  23. Newcastle City Council. 2015. Newcastle coastal revitalisation strategy: Master plan report. http://newcastle.nsw.gov.au/getmedia. Accessed 31 January 2019.
  24. Paris, C.M. 2017. Understanding millennial travellers. Travel Bulletin. http://travelbulletinme.com. Accessed 31 January 2019.
  25. Pendergast, D. 2009. Getting to know the Y generation. In Tourism and generation Y, ed. P. Benckendorff, G. Moscardo, and D. Pendergast, 1–15. Cambridge, MA: CAB International.Google Scholar
  26. Plautz, J. 2016. 10 Instagrams that will have you booking your next trip to an Australian beach. Travel + Leisure. https://www.travelandleisure.com/photography/australia-beach-instagram. Accessed 31 January 2019.
  27. Redgum. 1935. Manly pine trees: The story of their planting. The Sydney Morning Herald, 4 June: 8.Google Scholar
  28. Roca, E., and M. Villares. 2008. Public perceptions for evaluating beach quality in urban and semi-natural environments. Ocean and Coastal Management 51 (4): 314–329.CrossRefGoogle Scholar
  29. Tourism Research Australia. 2017. Attracting Millennials to regional New South Wales. Sydney: Austrade.Google Scholar
  30. Tussyadiah, I., and D.R. Fesenmaier. 2009. Mediating tourist experiences: Access to places via shared videos. Annals of Tourism Research 36: 24–40.CrossRefGoogle Scholar
  31. Urry, J. 1995. Consuming places. London: Routledge.Google Scholar
  32. Urry, J. 2002. The tourist gaze. London: Sage.Google Scholar
  33. YouGov Data Analytics. 2017. Millennial travellers look for individualised, cultural experiences. https://au.yougov.com/news/2017/05/22/millennial-travelers. Accessed 31 January 2019.
  34. Zappavigna, M. 2015. Searchable talk: The linguistic functions of hashtags. Social Semiotics 25 (3): 1–18.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Marjorie Kibby
    • 1
  1. 1.University of NewcastleCallaghanAustralia

Personalised recommendations