The Entrepreneurship Education Stakeholder Within Universities

  • Robert James CrammondEmail author


Recognising, analysing, and engaging with the organisational stakeholder has been a long-standing consideration and concern for business owners, and now universities, globally. Appreciating stakeholder theory, and analysis, informs entrepreneurial activities and can lead to heightened levels of economic success. In this chapter, Crammond contextualises contemporary stakeholder theory within the educational environment, focusing on the progression of entrepreneurship education practice. The key individuals within education—educators, support staff, and students—all determine the fortunes of educational journeys and potential, enterprising activity. These stakeholders embody particular roles and responsibilities centred on enterprise, which influence and impact upon behaviours, attitudes, and ultimately entrepreneurial intentions. This chapter discusses and conceptually documents the many personalities or archetypes within higher education, and how they shape the modern university.


Stakeholder theory Stakeholder analysis University stakeholders Teaching Academic support 


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© The Author(s) 2020

Authors and Affiliations

  1. 1.School of Business and EnterpriseUniversity of the West of ScotlandSouth LanarkshireUK

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