Did the Black Panther Movie Make Blacks Blacker? Examining Black Racial Identity on Twitter Before and After the Black Panther Movie Release

  • Firman M. FirmansyahEmail author
  • Jason J. Jones
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11864)


The Black Panther movie release in early 2018 has been a phenomenon not only in the entertainment industry but also in American society. Film critics and major media have claimed that this award-winning movie has played significant roles in the African American community. Nevertheless, little research has been done to confirm such effects. Using publicly available data from Twitter as a proxy to measure black racial identity, we found that there were significant differences in the prevalence of Twitter users having black identifiers (i.e., African/Afro American, black, woke) in their bios before and after the Black Panther movie release, F(2, 858) = 92.097, p < .001, and between black male and female users, F(1, 858) = 19, 239, p < .001. How these findings illuminate the association between the Black Panther movie and black racial identity, which may then shed more light on how the former may affect the latter through the lens of social identity theory is discussed.


Black racial identity Black Panther movie Twitter Social identity 



We would like to thank the Institute for Advanced Computational Science (IACS) for material support and anonymous reviewers for their helpful comments and suggestions.


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Stony Brook UniversityStony BrookUSA

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