Case Studies

  • Yannick Coulon


Two large case studies allow the implementation of the full set of ratios:
  • A small family business is fully analyzed

  • Three giant retail companies, namely Amazon, Walmart and Alibaba, are also scrutinized.

Concise fundamental analyses, incorporating both qualitative and quantitative data, are performed.


Enterprise value Ratio analysis of a non-listed family business Alibaba Amazon Walmart 

References and Further Reading

  1. Anthony, Robert N., and James S. Reece. 1989. Accounting: Text and Cases. Irwin.Google Scholar
  2. Accounting: Text and Cases, Robert N. Anthony, David F. Hawkins, Kenneth A. Merchant, 2010, McGraw-Hill Higher Education.Google Scholar
  3. Coulon, Yannick. January 2017. Guide pratique de la finance d’entreprise. Gualino.Google Scholar
  4. ———. September 2018. L’essentiel des ratios financiers. Maxima Laurent du Mesnil.Google Scholar
  5. Jones, Bill, Terry Jones, Theo Kocken, and Ben Timlett. March 2016. Boom Bust Boom. TV Documentary (USA).Google Scholar
  6. Minsky, Hyman P. 2008. Stabilizing an Unstable Economy. McGraw-Hill.Google Scholar
  7. Quiry, Pascal. Le Fur Yann, 2019, Finance d’entreprise 2020 de Pierre Vernimmen, Dalloz.Google Scholar
  8. Stowe, John D., Thomas R. Robinson, Jerald E. Pinto, and Dennis W. McLeavey. August 2002. Analysis of Equity Investments: Valuation. AIMR and CFA Institute.Google Scholar
  9. Thauvron, Arnaud. 2013. Evaluation d’entreprise. 4th ed. Paris: Economica.Google Scholar
  10. Thibierge, Christophe. November 2013. Comprendre toute la finance, 2ème édition. Vuibert.Google Scholar
  11. Walsh, Ciaran. 2008. Key Management Ratios, 4th ed. Financial Times Series. FT Prentice Hall. Pearson Education Limited.Google Scholar


  1. (Investor Relations).
  2. (Investor Relations).
  3. (AMZN, BABA, WMT).
  4. (Investor Relations).

Balance Sheets

  1. Alibaba Group, Fiscal Year 2019 Results (Year Ended March 31, 2019), May 15, 2019.Google Scholar
  2. Amazon 2018 Report (Year Ended December 31, 2018), January 31, 2019.Google Scholar
  3. Carrefour, Consolidated Financial Statements as of December 31, 2018.Google Scholar
  4. Walmart, Defining the Future of Retail, 2019 Annual Report (Year Ended January 31, 2019), April 23, 2019.Google Scholar

Copyright information

© The Author(s) 2020

Authors and Affiliations

  • Yannick Coulon
    • 1
  1. 1.Brest Business SchoolBrittanyFrance

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