Amidst Uncertainty – or Not? Decision-Making in Early-Stage Software Startups

  • Kai-Kristian KemellEmail author
  • Eveliina Ventilä
  • Petri Kettunen
  • Tommi Mikkonen
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 370)


It is commonly claimed that the initial stages of any startup business are dominated by continuous, extended uncertainty, in an environment that has even been described as chaotic. Consequently, decisions are made in uncertain circumstances, so making the right decision is crucial to successful business. However, little currently exists in the way of empirical studies into this supposed uncertainty. In this paper, we study decision-making in early-stage software startups by means of a single, in-depth case study. Based on our data, we argue that software startups do not work in a chaotic environment, nor are they characterized by unique uncertainty unlike that experienced by other firms.


Software startups Entrepreneurship Decision-making Cynefin framework In-depth case study 


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© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.University of JyväskyläJyväskyläFinland
  2. 2.University of HelsinkiHelsinkiFinland

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