Museums’ Tales: Visualizing Instagram Users’ Experience

  • Pierluigi VitaleEmail author
  • Azzurra Mancuso
  • Mariacristina Falco
Conference paper
Part of the Lecture Notes in Networks and Systems book series (LNNS, volume 96)


Social networks have renewed the ways audiences experience art and its spaces. The phenomenon concerns visitors, communicating their art experience through social media, and the artistic institutions, communicating their spaces and events. Sharing contents is a practice of fruition that allows the experience to be textualized. Our research focuses on how Igers represent themselves and their experience at museums, through a qualitative and quantitative description of the data collected. Our approach can support art institutions’ communication strategies.


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Pierluigi Vitale
    • 1
    Email author
  • Azzurra Mancuso
    • 1
  • Mariacristina Falco
    • 1
  1. 1.Department of Political and Communication ScienceUniversity of SalernoFisciano, SalernoItaly

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