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How Corporate Executives Approach Business Decisions: Financial Planning for the Boeing 707 Jetliner

  • Howard E. McCurdy
Chapter
Part of the Palgrave Studies in the History of Science and Technology book series (PSHST)

Abstract

Before proceeding to the main case studies, McCurdy pauses to describe the manner in which corporate executives make investment decisions. McCurdy uses the case of the Boeing 707 jetliner to illustrate how executives determine that a proposed initiative “meets corporate margins.” The history also shows how the presence of a related government contract—in this instance the KC-135 Stratotanker—significantly changes the probability of financial success.

Keywords

Business planning Corporate margins Aerospace industry Government contracts Boeing 707 Military aircraft 

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Howard E. McCurdy
    • 1
  1. 1.American UniversityWashington, DCUSA

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