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Company Logic and Innovation Strategy

  • Adalberto Rangone
Chapter
Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

The reasons and ways in which innovation is pursued are different, depending on whether it is a large or a small company.

In the context of innovative development, strategic choices change in terms of investments, alliances, and the various operations that companies put in place to achieve their goals.

This chapter examines precisely these important factors. The objective is to focus attention on the “ratio” that influences the choices of small and large companies.

The result is a careful analysis of the factors that influence company logic, a term introduced by the author that clearly differs from the term “business logic,” found in the environmental context in which the company operates. In addition, this section highlights how much company logic plays a crucial role to pursue an innovation project or preclude development opportunities.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Adalberto Rangone
    • 1
  1. 1.Department of Economics and ManagementUniversity of PaviaPaviaItaly

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