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Stimuli and Deterrents for the Innovative Development of Enterprises

  • Adalberto Rangone
Chapter
Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

This chapter focuses on the countless deterrents and stimuli for the innovative development of companies.

Starting from the difficulties related to the technical and organizational environment and to the development of internal research activities that companies must face up because of their size, the study progressively proceeds with the analysis of the timing related to the development and market introduction of innovative products. This principle—already dealt with by important economists—is here taken up and adapted to new analytical contexts, thus pursuing a new perspective aimed at contemplating the theme in an interdisciplinary key. At the same time, the categories of innovation behavior, the adoption curve and subsequent theories, the prospect theory but above all the role of risk in its various phases are analyzed here.

The main function of these considerations is to demonstrate how the company’s inability to overcome fear and to bear the risk of investing in innovation in the long term can prove to be very counterproductive.

Therefore, this chapter shows how essential it is to focus the strategy on the different levers introduced in Chap.  1 thanks to the support of systemic intelligence and which will be better explained in the following chapters.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Adalberto Rangone
    • 1
  1. 1.Department of Economics and ManagementUniversity of PaviaPaviaItaly

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