Stimuli and Deterrents for the Innovative Development of Enterprises

  • Adalberto Rangone
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


This chapter focuses on the countless deterrents and stimuli for the innovative development of companies.

Starting from the difficulties related to the technical and organizational environment and to the development of internal research activities that companies must face up because of their size, the study progressively proceeds with the analysis of the timing related to the development and market introduction of innovative products. This principle—already dealt with by important economists—is here taken up and adapted to new analytical contexts, thus pursuing a new perspective aimed at contemplating the theme in an interdisciplinary key. At the same time, the categories of innovation behavior, the adoption curve and subsequent theories, the prospect theory but above all the role of risk in its various phases are analyzed here.

The main function of these considerations is to demonstrate how the company’s inability to overcome fear and to bear the risk of investing in innovation in the long term can prove to be very counterproductive.

Therefore, this chapter shows how essential it is to focus the strategy on the different levers introduced in Chap.  1 thanks to the support of systemic intelligence and which will be better explained in the following chapters.


  1. Alphabet (2019) Investors relation. Available at:
  2. Bass FM (1969) A new product growth for model consumer durables. Manage Sci 15(5):215–227CrossRefGoogle Scholar
  3. BBC (2016) Uber China-why is it selling up to its biggest rival? Available at:
  4. Bonner JM, Ruekert RW, Walker OC (2002) Upper management control of new product development projects and project performance. J Prod Innov Manag 19:233–245CrossRefGoogle Scholar
  5. Bruno N (2015) Google timeline. Available at:
  6. Cardinal LB, Sitkin SB, Long CP (2004) Balancing and rebalancing in the creation and evolution of organizations control. Organ Sci 15(4):411–431CrossRefGoogle Scholar
  7. Chandler AD (1990) Scale and scope: the dynamics of industrial capitalism. The Belknap Press of Harvard University Press, Cambridge, MAGoogle Scholar
  8. Cohen WM, Levinthal DA (1990) Absorptive capacity: a new perspective on learning and innovation. Adm Sci Q 35(1):128–152CrossRefGoogle Scholar
  9. Daft RL (2004) Organization theory and design. South-Western College Publishing, SingaporeGoogle Scholar
  10. Encyclopaedia Britannica (2019) Available at:
  11. Ferrata R (2000) La valutazione delle tecnologie. Egea, MilanoGoogle Scholar
  12. Fudenberg D, Tirole J (1986) Dynamic models of oligopoly. Harwood Academic Publishers GmbH, SwitzerlandGoogle Scholar
  13. Galbraith JK (1967) The new industrial state. Princeton University Press, Princeton, NJGoogle Scholar
  14. Google (2019) Our story. Available at:
  15. Holbik H (1970) Technology or management gap in the Atlantic area? Rivista Internazionale di Scienze Economiche e Commerciali 17(5):449–461Google Scholar
  16. Invest Europe (2018) European private equity activity report 2017. Available at:
  17. Invest Europe (2019) European private equity activity report 2018. Available at:
  18. Jensen MC, Meckling WH (1976) Theory of the firm: managerial behavior, agency costs and ownership structure. J Financ Econ 3(4):305–360CrossRefGoogle Scholar
  19. Jones RW, Kenen P (1984) Handbook of international economics. North-Holland, AmsterdamGoogle Scholar
  20. Kahneman DA, Tversky AN (1979) Prospect theory: an analysis of decision under risk. Econometrica 47(2):263–291CrossRefGoogle Scholar
  21. La Stampa (2017) Why taxis strike “against Uber” and it’s time to open a serious discussion about transport and digital. Available at:
  22. Mahajan V, Peterson R (1985) Models for innovation diffusion, Quantitative applications in the social sciences, vol 48. Sage, LondonCrossRefGoogle Scholar
  23. Marx K (1957) Capital – Vol. I. Lawrence & Wishart, LondonGoogle Scholar
  24. Marx K (1959) Capital – Vol. II. Lawrence & Wishart, LondonGoogle Scholar
  25. Marx K (1961) Capital – Vol. III. Lawrence & Wishart, LondonGoogle Scholar
  26. Mason W, Jones A, Goldstone R (2008) Propagation of innovations in networked groups. J Exp Psychol Gen 137(3):422–433CrossRefGoogle Scholar
  27. Mella P (2008) Aziende: Istituzioni di Economia aziendale. Franco Angeli, MilanoGoogle Scholar
  28. Mella P (2012) Systems thinking: intelligence in action (Perspectives in business culture). Springer, ItalyCrossRefGoogle Scholar
  29. Mella P (2014) The magic ring: systems thinking approach to control systems. Springer, New YorkCrossRefGoogle Scholar
  30. Moore G (1991) Crossing the chasm: marketing and selling technology products to mainstream customer. Harper Business, New YorkGoogle Scholar
  31. Morgan JP (2018) 2018 Global M&A Outlook. Available at:
  32. Mowery DC, Rosenberg N (1998) Path of innovation. Technological change in 20th century America. The press syndicate of the University of Cambridge, UKGoogle Scholar
  33. PwC (2018) Private equity trend report. Available at:
  34. Rangone A (2018) La Logica d’Impresa: Fenomeni e Relazioni di Influenza nell’Attuale Contesto Economico. Aracne Editrice, RomaGoogle Scholar
  35. Reuters (2019) Uber posts $50 billion in annual bookings as profit remains elusive ahead of IPO. Available at:
  36. Rogers E (1962) Diffusion of innovation. The Free Press, New YorkGoogle Scholar
  37. Rosenberg N (1994) Exploring the black box: technology, economics, and history. Cambridge University Press, CambridgeCrossRefGoogle Scholar
  38. Rosenberg N, Birdzell LE (1986) How the West grew rich: the economic transformation of the industrial world. Basic Books, New YorkGoogle Scholar
  39. Savage CI, Small JR (1967) Introduction to managerial economics. Hutchinson University Library, LondonGoogle Scholar
  40. Schmookler J (1957) Inventors past and present. Rev Econ Stat 39(3):321CrossRefGoogle Scholar
  41. Schumpeter JA (1983) The theory of economic development (Translation of: Theorie der wirtschaftlichen Entwicklung. Reprint. Originally published: Cambridge, Mass.: Harvard University, 1934) Routledge, NYGoogle Scholar
  42. Schumpeter JA (2004) Essay on entrepreneurs, innovations, business cycles, and the evolution of capitalism (Reprint. Originally Published: Essays. Cambridge, Mass: Addison Wesley, 1951). Transaction Publishers, New JerseyGoogle Scholar
  43. Sherer FM (1980) Industrial market structure and economic performance. Rand, Chicago, ILGoogle Scholar
  44. Sombart W (1916) Der moderne Kapitalismus. Dunker & Humblot, BerlinGoogle Scholar
  45. Soros G (1998) The crisis of global capitalism. Open society endangered, trad. ita. Ponte alle grazie, FirenzeGoogle Scholar
  46. Startup Ranking (2019) Uber funding rounds. Available at:
  47. Sylos Labini P (1964) Oligopolio e Progresso Tecnico. Einaudi, TorinoGoogle Scholar
  48. Tarde G. (1903) The laws of imitation (trans: E. C. Parsons). Henry Holt, New YorkGoogle Scholar
  49. The New York Times (2009) Google’s I.P.O. five years later. Available at:
  50. The Telegraph (2019) Anti-Uber protests worldwide, in pictures. Available at:
  51. The Washington Post (2004) Google’s IPO: grate expectations. Available at:
  52. Townsend R (1970) Up the organization. Jossey-Bass, San Francisco, CAGoogle Scholar
  53. Valente TW (1996) Social network thresholds in the diffusion of innovations. Soc Netw 18:69–89CrossRefGoogle Scholar
  54. Valente TW (2005) Models and methods for innovation diffusion. In: Carrington PJ, Scott J, Wasserman S (eds) Models and methods in social network analysis. Cambridge University Press, New YorkGoogle Scholar
  55. Vendrame G (1973) Dibattito tecnologico tra Europa e America. Rivista di Politica Economica, Parte II, July 1973Google Scholar
  56. Von Neumann J, Morgenstern O (1944) Theory of games and economic behavior. Princeton University Press, Princeton, NJGoogle Scholar
  57. Weber M (1922) Wirtshaft und Gesellshaft. Mohr, TubingenGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Adalberto Rangone
    • 1
  1. 1.Department of Economics and ManagementUniversity of PaviaPaviaItaly

Personalised recommendations