• Tim SeitzEmail author


This chapter brings together the arguments of the preceding main chapters. I showed that design thinking privileges the temporal and social over the factual dimension of meaning and creates/narrates problems in a way that solutions come into reach. Throughout the book, it became increasingly clear that design thinking is more about introducing a new work culture than about creating superior products and services. One can only understand the success of the concept by taking into consideration its affinity to current ideologies. Design thinking becomes apprehensible as a contemporary phenomenon and a child of the “new spirit of capitalism.”


Design thinking New spirit of capitalism Sociological observation 


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© The Author(s) 2020

Authors and Affiliations

  1. 1.Technical University of BerlinBerlinGermany

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