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Sustainable Location Development: How Do Investment Promotion Agencies Go About Attracting Sustainable Foreign Direct Investment?

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Emerging Market Multinationals and Europe

Abstract

Both emerging and OECD markets are constantly making efforts to attract foreign direct investment (FDI). Over the past few decades, investment promotion has steadily become more professionalized. This chapter identifies best practice by the investment promotion agencies, which that integrate sustainability most effectively into their FDI promotion policies. The environment for investment promotion agencies is currently undergoing rapid changes, which are giving rise to new business models and practices. At present, the latest generation of IPAs can only be found sporadically around the world: These fourth-phase IPAs take sustainability criteria into account more or less explicitly in their investment promotion activities. Such sustainability criteria relate to economic, social, and environmental factors.

Sweden is one of only a few countries worldwide where investment policies are actually based on strategic requirements set out in a national action plan for businesses and human rights. In line with this action plan, the Swedish IPA also implements a strategy of excluding potential projects that do not fulfil the requirements relating to human rights.

The Austrian IPA, the Austrian Business Agency, does not focus explicitly on sustainability targets, as this is currently not part of its mandate. As with all other regional investment promotion agencies, its primary goal is to maximize the level of investment.

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Notes

  1. 1.

    This refers to new digital business models under which operations can be either fully or partially dispersed. WhatsApp is a well-known example. A leading global digital communication company, it has around 50 employees and more than a billion users. It was sold to Facebook for over USD 10 billion.

  2. 2.

    A current example is the extension of the broad gauge rail line from Kosice, Slovakia, to Austria. As the plans and calculations show, this could generate commercial benefits for Austrian freight companies. It could also possibly result in increased value added in Austria, although there would be at least a partial decrease in added value at the current end of the line in eastern Slovakia. From a European viewpoint, faster connections to production facilities in China might lead to increased pressure on Europe as a business location.

  3. 3.

    See www.waipa.org (accessed 7 Oct. 2017). WAIPA’s objectives do not (yet) contain any references to sustainable development. For capacity reasons, Austria is not a member of WAIPA.

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Correspondence to Andreas Breinbauer .

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Breinbauer, A., Leitner, J., Becker, K. (2019). Sustainable Location Development: How Do Investment Promotion Agencies Go About Attracting Sustainable Foreign Direct Investment?. In: Breinbauer, A., Brennan, L., Jäger, J., Nachbagauer, A.G.M., Nölke, A. (eds) Emerging Market Multinationals and Europe. Springer, Cham. https://doi.org/10.1007/978-3-030-31291-6_9

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