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Co-designing Media at the Local Level: The Social TV Framework

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Universities as Drivers of Social Innovation

Part of the book series: Research for Development ((REDE))

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Abstract

In this chapter, we propose an alternative view to design-driven participatory processes, which reclaims the cultural dimension and emphasises the central role of media and media contents in cultural production and participation. Social TV is a framework for social inclusion and community engagement based on different areas of knowledge and supports design practice. In particular, we focus on three: media studies, participatory video and narratives. The first part of the chapter defines the contribution of the three areas and the process for developing design-driven interventions; the second introduces three practice-based design research cases as examples of Social TV applied to place-based communities. In particular, one of those cases is the campUS Social TV, which experimented with actions for connecting on and off campus activities as a model for social inclusion. This is introduced in this chapter and will be developed further in the third section of the book.

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Notes

  1. 1.

    Since 2011 Imagis research Lab at the Design Department (Politecnico di Milano) have researched and put into practice Social TV as a process of dialogue with different stakeholders and communities at the local level. The actors have been involved in processes based on the degree of narrativity of multimedia and audiovisual contents for online and offline media, targeting different audiences according to profiles and goals defined by a communication strategy. We structured our practice-based approach into three main activities: listening to stories and best practices, envisioning brand new scenarios and promoting possible solutions joining factual and fictional narrative worlds (Ronchi and Ciancia 2019; Piredda 2018; Galbiati and Piredda 2017; Venditti et al. 2017; Ciancia 2016; Piredda et al. 2015; Ciancia et al. 2014; Anzoise et al. 2014; Galbiati and Piredda 2012; Bertolotti et al. 2010).

  2. 2.

    See Francois Jegou’s contribution to the DESIS in the Mirror project (2014): http://desisinthemirror.imagishub.it/interview-with-francois-jegou/ (Bertolotti et al. 2015).

  3. 3.

    During the publication of this book, colleagues Marta Corubolo, Annalinda De Rosa, Laura Galluzzo, Chiara Lecce, Andrea Manciaracina, Anna Cecilia Russo launched the Adesso—Aesthetics of DESign for Social Innovation (www.adesso.polimi.it) research, aiming to “investigate the sensorial insights and the aesthetic experience related to services, relationships, environments, communication strategies and spaces, all designed as Design for Social Innovation”. See ADESSO SYMPOSIUM. A day of study on Aesthetics and Design for Social Innovation, 4th July 2019, Politecnico di Milano.

  4. 4.

    We don’t have here the chance to discuss the relationship between aesthetics and politics. See the original contribution by Fuad-Luke (2013) and Markussen (2013).

  5. 5.

    See the topic “participatory video” within the DESIS in the Mirror project (2014): http://desisinthemirror.imagishub.it/partecipatory-video/ (Bertolotti et al. 2015).

  6. 6.

    In this chapter there is no opportunity to focus on the strategic dimension, even though we have already introduced how the competences coming from branding strategies and marketing are equally part of the approach we developed (Ronchi and Ciancia 2019; Galbiati 2005).

  7. 7.

    See Chapters “The Background of the P.A.A.I.: A Research Between Spatial Marginality and Social Activation and Co-designing the P.A.A.I.: A Pilot Project for Adaptable, Self-Managed and Mobile Pavilions” by Barbara Di Prete.

  8. 8.

    See Chapter “Practicing Languages: Designing Tools and Techniques for Self-representation and Self-reflection” by Elisa Bertolotti.

  9. 9.

    See Chapter “Series4Good: Co-designing a Serial Format for Building a Long-Term, Continuous and Generative Collaboration” by the author.

  10. 10.

    See Chapter “Socializing: Enabling Interactions Through Social Media and Digital Fiction” by Simona Venditti.

  11. 11.

    See Sect. 2, in this chapter.

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Authors and Affiliations

  1. Design Department, Politecnico di Milano, Milan, Italy

    Francesca Piredda

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  1. Francesca Piredda
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Correspondence to Francesca Piredda .

Editor information

Editors and Affiliations

  1. Dipartimento di Design, Politecnico di Milano, Milan, Italy

    Davide Fassi

  2. Department of Management and Production Engineering, Politecnico di Torino, Turin, Italy

    Paolo Landoni

  3. Dipartimento di Design, Politecnico di Milano, Milan, Italy

    Francesca Piredda

  4. Dipartimento Architettura e Studi Urbani, Politecnico di Milano, Milan, Italy

    Pierluigi Salvadeo

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Piredda, F. (2020). Co-designing Media at the Local Level: The Social TV Framework. In: Fassi, D., Landoni, P., Piredda, F., Salvadeo, P. (eds) Universities as Drivers of Social Innovation. Research for Development. Springer, Cham. https://doi.org/10.1007/978-3-030-31117-9_8

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  • DOI: https://doi.org/10.1007/978-3-030-31117-9_8

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