The Depiction of the Civil Rights Movement on Mad Men
Employing Critical Race Theory, Carveth explores how Mad Men portrayed the Civil Rights Movement during the run of the series. Carveth observes that though Matt Weiner was meticulous about atmospheric elements in portraying the members of Sterling Cooper during the Sixties (such as through dress, hair, smoking pot), Weiner gave the major issues of the time (the Kennedy and King assassinations, the women’s movement, Vietnam and especially civil rights) cursory treatment. Carveth examines the disconnect between the world inside and the world outside Sterling Cooper, such that we see the characters and business practices within Sterling Cooper evolve while the agency was apparently little touched by one of the most tumultuous times of change in US history.
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