Advertisement

Mad Men and the Staging of Literature via Ken Cosgrove and His Problems

  • Aaron Shapiro
Chapter

Abstract

In this chapter, Shapiro explores the representation of literature and literary authorship in Max Wiener’s Mad Men. Shapiro argues that Mad Men uses the character of Ken Cosgrove to interrogate modernist notions of literature as a form of cultural production opposed to commercial interests and to deconstruct modernist notions of the literary artist as a uniquely alienated individual. Ultimately, Shapiro claims that, through Ken, Mad Men produces a counter-narrative of literary production that positions literature as a genre of advertising designed to reproduce ‘the author’ as a means of reifying the illusion of individuality—that is, of selfhood or subjectivity—upon which capitalism depends.

Bibliography

  1. Baudrillard, Jean. 1994. The Precession of Simulacra. Simulacra and Simulation, trans. Sheila Faria Glaser, 1–42. Ann Arbor: University of Michigan Press. Print.Google Scholar
  2. ———. 2001. For A Critique of the Political Economy of the Sign. Trans. Jacques Mourrain. In Selected Writings, ed. Mark Poster, 60–100. Stanford: Stanford University Press. Print.Google Scholar
  3. Bourdieu, Pierre. 1986. Forms of Capital, trans. Richard Nice. Handbook of Theory and Research for the Sociology of Education, ed. J. Richardson. Marxists.org. Web. August 8, 2015.Google Scholar
  4. ———. 1992. The Rules of Art: Genesis and Structure of the Literary Field, trans. Susan Emanuel. Stanford: Stanford University Press. GoogleBooks. Web. 8 August 2015.Google Scholar
  5. Beidler, Philip D. 1994. Scriptures for a Generation: What We Were Reading in the Sixties. Athens: University of Georgia Press. Print.Google Scholar
  6. Coleridge, Samuel Taylor. 1985. Chapter XIII. Biographia Literaria: or Biographical Sketches of My Literary Life and Opinions. Samuel Taylor Coleridge: The Major Works, ed. H.J. Jackson. New York: Oxford University Press, 307–313. Print.Google Scholar
  7. Derrida, Jacques. 1991. From ‘The Double Session’. In Dissemination. A Derrida Reader: Between the Blinds, ed. Peggy Kamuff, 172–199. New York: Columbia University Press. GoogleBooks. Web. 8 August 2015.Google Scholar
  8. Eliot, T.S. 1921. Hamlet and His Problems. The Sacred Wood: Essays on Poetry and Criticism. New York: Alfred A. Knopf. Bartleby.com. July 1996. Web. August 8, 2015.Google Scholar
  9. ———. 2001. Tradition and the Individual Talent. The Norton Anthology of Theory and Criticism, ed. Vincent B. Leitch, 955–961. New York: W.W. Norton & Co. Print.Google Scholar
  10. Gioia, Dana. 1983. Business and Poetry. The Hudson Review 36.1 (Spring): 147–171. JSTOR. Web. July 30, 2015.CrossRefGoogle Scholar
  11. Jameson, Fredric. 1993. Excerpt from Postmodernism, or the Cultural Logic of Late Capitalism. A Postmodern Reader, ed. Joseph Natoli and Linda Hutcheon, 312–332. New York: SUNY Press. Print.Google Scholar
  12. Parrott, Billy. 2012. The ‘Mad Men’ Reading List. New York Public Library, Februrary 27. www.nypl.org/blog/2012/02/27/mad-men-reading-list.
  13. Weiner, Matthew, creator. 2007. Mad Men. Lions Gate Television, Inc. Netflix. https://www.netflix.com/title/70136135.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Aaron Shapiro
    • 1
  1. 1.Middle Tennessee State UniversityMurfreesboroUSA

Personalised recommendations