Teaching a Man to Fish: Teaching Cases of Business Analytics

  • Sung-Hee “Sunny” ParkEmail author
  • Soohoon Park
  • Linda B. Oldham
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


This paper gives an overview of a somewhat unusual business analytics initiative at a southeastern public university in the USA. The massive influx of data and the accessibility of analytics tools have presented a provocative opportunity for businesses to improve decision-making and have also created a demand for talent with data analytics skills. Though many universities have stepped up to meet this growing need for data analytics talent, the vast majority have done so by offering specialized programs at the M.S. level. The school offers embedded undergraduate analytics program with experiential learning. This paper includes our motivations and reasons behind the analytics program as well as how we have implemented it.


Business analytics Experiential learning Data lab 


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    J. Manyika et al., Big Data: The Next Frontier for Innovation, Competition, and Productivity (McKinsey Global Institute, 2011)Google Scholar
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    PwC and BHEF, Investing in America’s Data Science and Analytics Talent. The Case for Action (2017)Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Sung-Hee “Sunny” Park
    • 1
    Email author
  • Soohoon Park
    • 2
  • Linda B. Oldham
    • 1
  1. 1.Department of Management ScienceUniversity of South CarolinaColumbiaUSA
  2. 2.Department of Business AdministrationBemidji State UniversityBemidjiUSA

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