Teaching a Man to Fish: Teaching Cases of Business Analytics
This paper gives an overview of a somewhat unusual business analytics initiative at a southeastern public university in the USA. The massive influx of data and the accessibility of analytics tools have presented a provocative opportunity for businesses to improve decision-making and have also created a demand for talent with data analytics skills. Though many universities have stepped up to meet this growing need for data analytics talent, the vast majority have done so by offering specialized programs at the M.S. level. The school offers embedded undergraduate analytics program with experiential learning. This paper includes our motivations and reasons behind the analytics program as well as how we have implemented it.