Advertisement

Truth and Trust: Credibility Secures the Sustainability of Journalism

  • Thomas MrazekEmail author
Chapter

Abstract

In an ideal world, one would say that every journalist, every day, tries to do the best for her or his recipients, nonregarding over which channel she or he is publishing. But business as usual doesn’t seem enough to contribute to the social discourse today. The trust in the acceptance of journalism has declined steadily in the past years. This may have diverse reasons. That the relationship between journalism and public is not always at its best was already stated pointedly in 1969 by Glotz and Langenbucher with their fictive character of the “disregarded reader”. There is no need to dramatize the current situation, though: “Save journalism” is not yet on the agenda, it would be a headline too brash, too impertinent. Still, the stakes are high for journalists and the principle of journalism itself. The difficulty of their position is startling clear to some journalists and media representatives, and so there are attempts and efforts to improve the relationship between journalism and public. This article will point out, which strategies publishers and journalists can use in times of discussions about fake news and distorted media coverage.

References

  1. Aigner S (2018) Aus dem Redaktionstagebuch (8/18). https://www.regensburg-digital.de/aus-dem-redaktionstagebuch-8-18/07032018/. Accessed 11 Aug 2018
  2. Brinkbäumer K (2018) Wut und Wahrheit. Der Spiegel, issue 23(2018):72–73Google Scholar
  3. Glotz P, Langenbucher WR (1969) Der missachtete Leser. Zur Kritik der deutschen Presse. Kiepenheuer & Witsch, KölnGoogle Scholar
  4. Haller M (2017) Otto Brenner Stiftung: Die “Flüchtlingskrise” in den Medien—Tagesaktueller Journalismus zwischen Meinung und Information. https://www.otto-brenner-stiftung.de/wissenschaftsportal/informationsseiten-zu-studien/studien-2017/die-fluechtlingskrise-in-den-medien/ Accessed 11 Aug 2018
  5. Hülsen I (2018) Die Wut der klugen Köpfe. Der Spiegel 9:68–73Google Scholar
  6. Mrazek T (2018) Beziehungsarbeit am Leser. BJVreport, issue 2(2018):26Google Scholar
  7. Prinzing M, Rath M, Schicha C, Stapf I (eds) (2015) Neuvermessung der Medienethik. Bilanz, Themen und Herausforderungen seit 2000. Beltz, Weinheim BaselGoogle Scholar
  8. Ruß-Mohl S (2016) Journalismus. Das Lehr- und Handbuch. Frankfurter Allgemeine Buch, FrankfurtGoogle Scholar
  9. Ruß-Mohl S (2017) Die informierte Gesellschaft und ihre Feinde. Warum die Digitalisierung unsere Demokratie gefährdet. Herbert von Halem, KölnGoogle Scholar
  10. Servatius F (2018) Wer im “Glashaus” bloggt, sollte mit Beiträgen werfen. https://uebermedien.de/25425/wer-im-glashaus-bloggt-sollte-mit-beitraegen-werfen/ Accessed 11 Aug 2018
  11. SWMH—Südwestdeutsche Medienholding (2018a) Die Süddeutsche Zeitung baut persönlichen Kontakt zu Lesern aus. Pressemitteilung. https://www.swmh.de/presse/die-sueddeutsche-zeitung-baut-persoenlichen-kontakt-zu-lesern-aus/ Accessed 11 Aug 2018
  12. SWMH—Südwestdeutsche Medienholding (2018b) Die Süddeutsche Zeitung zieht wieder in den Container. Pressemitteilung. https://www.swmh.de/presse/die-sueddeutsche-zeitung-zieht-wieder-in-den-container/ Accessed 11 Aug 2018

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Bavarian Association of JournalistsMunichGermany

Personalised recommendations