Abstract
The bicycle industry has improved over the years. Manufacturers have created different types of new bikes such as the Juliet bike for women and the Revive E-bike. Sustainability and convenience are key in a world where innovations benefit not only consumers, but also the economy and the world. Product design is the detailed specification of a manufactured item’s parts and how the item will perform its intended functionality in an efficient, safe, and reliable manner. E-bikes by design can become a sustainable solution for consumers in an emerging economy that has low monetary wealth. This research addresses the following questions.
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How important is a product’s design to a product’s value and lifespan?
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How does implementing innovations in E-bikes affect emerging economies?
The research provides managerial implications based on consumer habits and attitudes toward new products, such as E-bikes, in developing economies.
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Bright, D.D., Ogandaga, E.L.A.D., Saxena Arora, A. (2020). Seeing Is Believing: The Disruptive Effect of Sustainable and Functional Product Design in Electric Bikes for Emerging Economies. In: Saxena Arora, A., Bacouel-Jentjens, S., Sepehri, M., Arora, A. (eds) Sustainable Innovation. International Marketing and Management Research. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-030-30421-8_3
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DOI: https://doi.org/10.1007/978-3-030-30421-8_3
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