The Transformational Power of Wine Tourism Experiences: The Socio-Cultural Profile of Wine Tourism in South Australia
Wine tourism research mainly emphasises the economic impacts of wine tourism at the expense of its potential socio-cultural benefits. This chapter adopts the concepts of transformative innovation and cultural landscapes to provide theoretical underpinning and understanding on how wine tourism can boost the well-being of destinations/communities, wine providers and wine tourists alike by contributing to their economic but also social, emotional, cognitive and psychological well-being. To generate such multi-dimensional and multi-level socio-economic benefits, wine tourism experiences need to embed the socio-cultural elements of winescapes and wine culture into their design. Two examples from Barossa and Coonawarra (wine regions in South Australia) are analysed to better illustrate the practical application and implications of these concepts.
KeywordsWine tourism Socio-cultural benefits Social sustainability Transformational tourism Experience Co-creation Art Well-being
I would like to recognise and thank Cate Bell (Cracknell), President of the Penola Coonawarra Arts Festival, for providing me insights and information about the Arts Festival.
Thank you for introducing me into the fabulous work and the value that you and your organisation/team produce at the Limestone Region.
I wish you all the best and more successes in your future events and ventures.
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