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Sustaining Social Commitments at Colomé

  • Daniel FrielEmail author
Chapter

Abstract

Colomé is one of the oldest wineries in Argentina. In 2001, Donald Hess, the owner of a Swiss beverage conglomerate, bought it with the intention of making it a leading producer of biodynamic wines. Shortly thereafter he made significant investments in the local town in the province of Salta where this winery is located, leading to significant improvements in the health and well-being of the people living there. This chapter describes the time when Hess is about to sell this winery, asking the reader to evaluate the extent to which its new owner may understand the degree of social involvement required for it to continue to be successful.

Keywords

Sustainability Corporate social responsibility Argentina Wine industry Biodynamic 

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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Universidad de San AndrésVictoriaArgentina

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