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Developing a Learning Network on YouTube: Analysis of Student Satisfaction with a Learner-Generated Content Activity

  • Daniel BelancheEmail author
  • Luis V. Casaló
  • Carlos Orús
  • Alfredo Pérez-Rueda
Chapter
Part of the Lecture Notes in Social Networks book series (LNSN)

Abstract

This chapter focuses on an innovative learning project in which undergraduate marketing students create videos and post them on the official YouTube channel of the course. The project aims to apply new information technologies to university teaching, use social networks to disseminate information and knowledge, and provide students with a more active role in their learning process. We offer an overall vision to enable the appropriate application of this project and analyze students’ perceptions and satisfaction with the activity; we also offer a tool (e.g., rubric) to objectively evaluate the video content. The results of the first study show that students’ satisfaction with the activity is high and is affected by the emotions it generates, its perceived usefulness, and its ease of use. In a second study, we observe that the students are satisfied with the activity’s evaluation rubric, because it is a simple evaluation system and serves to guarantee an objective and consistent evaluation. The description of the project and discussion of the research findings will help academics to understand the key drivers of a satisfactory experience by students. It also provides scholars with advice on how to implement educational networking in their subjects.

Keywords

YouTube Active learning Learner-generated content Satisfaction Rubric Networks 

Abbreviations

AVE

Average variance extracted

EHEA

European Higher Education Area

ICT

Information and communications technologies

PLS

Partial least squares

TAM

Technology acceptance model

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Daniel Belanche
    • 1
    Email author
  • Luis V. Casaló
    • 2
  • Carlos Orús
    • 1
  • Alfredo Pérez-Rueda
    • 3
  1. 1.Facultad de Economía y EmpresaUniversidad de ZaragozaZaragozaSpain
  2. 2.Facultad de Empresa y Gestión PúblicaUniversidad de ZaragozaHuescaSpain
  3. 3.Facultad de Ciencias Sociales y HumanasUniversidad de ZaragozaTeruelSpain

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