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Online Corporate Diversity at Altria Group

  • Roxana D. Maiorescu-MurphyEmail author
Chapter

Abstract

This chapter discusses diversity approaches at Altria and assesses the company’s online communication from the perspective of its business profile, sometimes referred to as the “sin industry.” The chapter tackles the possibility of enacting dialogic communication around diversity despite the fact that the company’s initiatives may be viewed with skepticism given its sale of tobacco.

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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Emerson CollegeBostonUSA

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