Online Corporate Diversity at Johnson & Johnson

  • Roxana D. Maiorescu-MurphyEmail author


This chapter presents the results of several qualitative and quantitative analyses conducted on Johnson & Johnson’s online community. The results revealed the fact that the company has built a strong reputation that it uses as a framework for its diversity programs and communication. In addition, Johnson & Johnson employs dialogic communication to a greater extent than the companies analyzed in this book.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Emerson CollegeBostonUSA

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