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The Battle for Attention

  • Felix van de Sand
  • Anna-Katharina Frison
  • Pamela Zotz
  • Andreas Riener
  • Katharina Holl
Chapter
Part of the Management for Professionals book series (MANAGPROF)

Abstract

Given the sheer amount of communication channels between consumers and brands that exist today, consumers feel increasingly overstimulated. The users’ attention has become a global currency, with so-called attention merchants selling their screen time to the highest bidder. But there can be witnessed a rising awareness of these mechanics. And as our world is becoming increasingly fast-paced, complex, and confusing, the ubiquitous dogma of the pursuit of money, status, and personal achievements is steadily being replaced by a pursuit of a life that is well-balanced and interconnected with other people and the environment. Tailoring customer experience and user experience according to these needs and values is crucial for being successful in the battle for the users’ attention.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Felix van de Sand
    • 1
  • Anna-Katharina Frison
    • 2
  • Pamela Zotz
    • 1
  • Andreas Riener
    • 2
  • Katharina Holl
    • 1
  1. 1.COBE GmbHMünchenGermany
  2. 2.Technische Hochschule IngolstadtIngolstadtGermany

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