Key Success Factors for Strategic Management in Digital Business

  • İlker MetEmail author
  • Ertuğrul Umut Uysal
  • Kadir Serhat Özkaya
  • Esra Orç
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Technology improves quickly and every object that comes into direct contact with life is being digitized. The developments in the field of information technologies and the need for digital transformation have led to a rapid change in the traditional ways of doing business. Both the biggest threat and opportunity comes from technology. It can bring on fail for the companies that don’t understand the technological developments correctly and adapt to changing environment. It has become an important issue to create a right strategic management model in order to enable firms to evaluate the opportunities and minimise risk during the digital transformation because every enterprise has a different approach to digitalization.


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • İlker Met
    • 1
    Email author
  • Ertuğrul Umut Uysal
    • 1
  • Kadir Serhat Özkaya
    • 1
  • Esra Orç
    • 1
  1. 1.Enterprise Architecture Group DirectorateT.C. Ziraat Bank A.ŞAltindagTurkey

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