Social Business Models in the Digital Economy—A New Look at the Social Aspects of New Entrepreneurship

  • Adam JabłońskiEmail author
  • Marek Jabłoński


The observation of the market and its dynamic changes allows for the strong focus of company business models on social factors. It is related, among others, to creating both economic and social values. This influences the search for such attributes or components that will create a unique method of its construction and operationalization toward high organizational performance. This chapter refers, inter alia, to the concept of trust and digital trust, especially in the creation of social business models of the digital economy. The social aspects of the digital economy, with a focus on digital social innovations, are described. Attention is also paid to the management of sustainable value from the perspective of business models.


Value Trust Social digital innovations 


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.WSB University in PoznańPoznańPoland

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