Evaluating the Role of Critical Media Education in Mediating Counter-Conduct

  • Kiran Vinod Bhatia
  • Manisha Pathak-Shelat


In this chapter, we present a two-pronged approach we developed to evaluate the effectiveness of the media education exercises designed for and with the students. In the first phase, we analyze if there is a change in the way students negotiate and engage with media texts in and through the narratives they produced. This is done by describing situations of media teaching and media learning and is based on the observational notes of the media educator. The second phase, therefore, is characterized by new relationships and associations emerging during the course of the media education program, i.e., if there is a change in the way students relate to each other, do they use new, productive terms to refer to one another, and do they recognize the “other’s” voice during group interactions. To corroborate a change in the attitude and relational affinity between students, we used testimonies submitted by teachers’ and parents, self-reports of students, and our personal observational notes.


Evaluation techniques Attitude change Relational affinity Role of media educator 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Kiran Vinod Bhatia
    • 1
  • Manisha Pathak-Shelat
    • 2
  1. 1.School of Journalism and Mass CommunicationUniversity of Wisconsin-MadisonMadisonUnited States
  2. 2.MICAAhmedabadIndia

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