Humanistic Management in the Corporation: From Self-Interest to Dignity and Well-being

  • Ricardo AguadoEmail author
  • José Luis Retolaza
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Society as a whole and its individual stakeholders are asking corporations a change in the way they approach business, economic activity, and human beings (Dierksmeier, 2011). This demand is felt strongly in countries where the impact of the 2008–2014 economic crisis has been deeper and long lasting (Aguado, Alcaniz, Retolaza, & Albareda, 2016). At the academic level, authors from different backgrounds have made a call in order to align the interests of corporations and social well-being (Melé & Schlag, 2015). In some cases, this call tries to reconcile profit with the generation of value for stakeholders and the environmental responsibility (Porter & Kramer, 2011). In other cases, authors proposed firms to engage in community development activities (Donaldson, 2017). In this chapter, we will show how it is possible for corporations to align the interest of stakeholders and society as a whole with the aims and objectives of the corporation. Following this path, corporations could make a positive contribution to social well-being and to the dignity of the individuals engaged in their economic activities.


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.University of Deusto, Deusto Business SchoolBilbaoSpain

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