Value Creation and Innovation with Non-wood Forest Products in a Family Forestry Context
Non-wood forest products (NWFPs) have often-underestimated economic potential, particularly for family forest owners. Their role and value, however, is changing in the global West and so are the business opportunities and innovation needs associated with them. Focusing on industrialized countries, this chapter gives an overview of the broad range of goods and services connected with NWFPs, describing important innovation trends. In the core of the chapter, a number of case study analyses from Europe and North America illustrate the various ways NWFPs sourced through wild collection or specialized management systems can be utilized by family forest owners . We analyze the actor networks, value creation processes, and role of services for supporting such systems. While recognizing the importance of non-market values from NWFPs, our primary emphases are on business and income potential for family forestry. We conclude that the application of a service-dominant logic is helpful for understanding how new goods and services are developed by forest owners in networks of various kinds of public and private actors and within specific institutional and cultural contexts. From the analysis we also derive recommendations on how service providersand policy measures can purposefully support innovations in NWFPs in a family forestry context.
KeywordsActor networks Case studies Industrialized countries Non-wood forest products (NWFPs) Service-dominant logic Value creation
Parts of this research was undertaken within the European research project StarTree “Multipurpose trees and non-wood forest products: a challenge and opportunity” and has received funding from the European Union’s Seventh Programme for Research, Technological Development and Demonstration under grant agreement No. 311919. We want to thank the book editors, two anonymous reviewers and our colleagues Julia Jungmair, Alice Ludvig and Davide Pettenella for very helpful comments and suggestions. We furthermore want to acknowledge the great help from Ivana Živojinović with the figures.
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