The Neuroscience of Team Collaboration During a Design Thinking Event in Naturalistic Settings

  • Naama MayselessEmail author
  • Grace Hawthorne
  • Allan Reiss
Part of the Understanding Innovation book series (UNDINNO)


While previous studies have begun to investigate the neuroscience of design thinking, current knowledge is still limited. One limitation faced to date, is the need for a naturalistic design methodology that can incorporate the inherit properties of design thinking in a neuroscientific design. Here we will introduce the concept of neuroscience in design thinking both at the individual level as well as in teams and propose an experimental design to study the neuroscience of design that imposes as little constraints as possible on the natural flow of team collaboration during a design thinking event.


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Center for Interdisciplinary Brain Sciences Research, Department of Psychiatry and Behavioral SciencesStanford University School of MedicineStanfordUSA
  2. 2.Hasso Plattner Institute of Design (d.School)StanfordUSA

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