• Marcus MaloneyEmail author
  • Steven Roberts
  • Timothy Graham


Having entered into the subreddit, r/gaming, from a number of different angles, a portrait emerges of a cultural space ultimately marked by contestation. Clearly, evidence for the continuance of marginalising discourses is unmistakable. However, we must also be careful not to ignore or understate the dynamic contestations that are occurring in this space—or, for that matter, the emerging prominence of overtly inclusive voices. This is not a set of counter hegemonic articulations ‘relegated to the fringes’ or residing ‘on the margins’. On the contrary, the inclusive pattern of discourse identified here represents an internal force for change comparable in power to the voices trying to maintain a clearly fracturing status quo.


Hegemonic masculinity Inclusive masculinity Reddit E3 Video gaming Geek 


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Marcus Maloney
    • 1
    Email author
  • Steven Roberts
    • 2
  • Timothy Graham
    • 3
  1. 1.School of HumanitiesCoventry UniversityCoventryUK
  2. 2.School of Social SciencesMonash UniversityClaytonAustralia
  3. 3.Queensland University of TechnologyBrisbaneAustralia

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