The City

  • Kristian MoenEmail author
Part of the Palgrave Animation book series (PAANI)


In the late 1930s, animation became an increasingly significant element of advertising in department store windows, displays, outdoor signs and exhibitions. This chapter explores how this flurry of “motion minded” activity was creating vivid forms of dramatic and artistic advertising in two of the most prominent areas of New York’s commercial culture: the shopping district on Fifth Avenue and the entertainment district around Times Square and Broadway. In these locations, advertising designers were embracing a new art of motion display, situating animation within the fabric of metropolitan life and exploring the potentials of animated advertising. From debates over the acceptable use of motion in Fifth Avenue shop windows to publicity which heralded the intermedial qualities of animated billboards in Times Square, animated advertisements and displays became a lively subject of creative and cultural interest.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Department of Film and TelevisionUniversity of BristolBristolUK

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