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Study on Eye Movement Behavior of Interface Complexity

  • Kaili YinEmail author
  • Yingwei Zhou
  • Ning Li
  • Ziang Chen
  • Jinshou Shi
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1026)

Abstract

Eye movement tracking technology is widely used in user research and user experience testing. In order to further study the feasibility of using the first gaze time to evaluate the interface complexity, this paper designed experiments to explore the relationship between the first gaze time and the interface complexity. In this study, interfaces with three levels of complexity were designed, and an appropriate number of users were selected to carry out visual search tasks, and the rule of the first fixation duration changing with the interface complexity was analyzed. The results show that the complexity of the interface is negatively correlated with the duration of the first gaze, which can be used to evaluate the complexity of the interface.

Keywords

User experience testing Interface complexity First gaze time 

Notes

Acknowledgments

This study was supports with the Grant No. 41412040304 and No. 6141B03020602.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Kaili Yin
    • 1
    Email author
  • Yingwei Zhou
    • 1
  • Ning Li
    • 1
  • Ziang Chen
  • Jinshou Shi
    • 1
  1. 1.China Institute of Marine Technology and EconomyBeijingChina

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