This chapter examines the Conservative Right’s views on social morality and its belief that traditional moral codes had been eroded by government-sponsored social change. The 1960s era of ‘permissiveness’ is examined first, followed by an exploration of the extent to which the Thatcher governments reversed it. Although often seen as an era of social conservatism, the 1980s have been viewed by the Conservative Right as anything but. The chapter also examines the extent to which traditional social morality could be combined with the pursuit of free-market economics. The further rise of social liberalism since 1990 is then examined.