Technology-Based Tourism Businesses: Extracting Actionable Knowledge and Insights from Social Networks

  • Jose Ramón-Saura
  • Pedro R. Palos-Sanchez
  • María de la Cruz del Río-RamaEmail author
Part of the Studies on Entrepreneurship, Structural Change and Industrial Dynamics book series (ESID)


There are currently many technologies that are changing all types of professional ecosystems around the world. New technologies and business models based on the internet are producing the evolution of the tourism sector towards Digital Tourism, which uses innovation and the interconnection of products and services. The research aim of this study is to identify the main technologies and business models that are transforming the tourism sector into the new digital ecosystem. The trends that will influence the future of Digital Tourism can then be identified. To do this, an original approach is proposed, using textual analysis with data mining and visual data mining techniques with the User Generated Content (UGC) on the Twitter social network. The sample consisted of n = 25,434 tweets downloaded from the Twitter API with the hashtags #DigitalTourism and #Tourism. These were used to get insights and knowledge about the digital tourism industry using the technological innovations in the sector. The results of the research showed the main technologies and business models in the Digital Tourism sector, as well as the trends and future applications for the digital tourism sector. This research fills a gap in the existing research by using data mining techniques to obtain insights and knowledge from UGC about the Digital Tourism industry.


Digital tourism business Technological-based strategies Digital destinations Business ecosystems 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Jose Ramón-Saura
    • 1
  • Pedro R. Palos-Sanchez
    • 2
  • María de la Cruz del Río-Rama
    • 3
    Email author
  1. 1.Department of Business EconomicsRey Juan Carlos UniversityMadridSpain
  2. 2.Department of Business Administration and MarketingUniversity of SevillaSevillaSpain
  3. 3.Department of Business Organization and MarketingUniversity of VigoPontevedraSpain

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