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From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the ‘Age of Glamour’

  • Ambrogia CeredaEmail author
Chapter
Part of the Palgrave Advances in Luxury book series (PAAL)

Abstract

Luxury is often associated with excess and refinement in our commonsensical understanding. Impressions of elitist pleasures and restricted access has characterized that idea since the classical era and still influences our current perception. Besides, wants of modern human beings change quickly, and the increasing need for self-pampering and self-reward infused by the media has made luxury accessible in varied degrees of social achievement. By reflecting on those aspects, this contribution tries to point out the influence of the diffusion of glamour as a new form of taste. Considering the configuration of two different markets—Italy and China—the discussion focuses on the idea of glamourized uniqueness as a crucial element for the perception of luxury that can impinge on the process of globalization of taste.

Keywords

Glamour Distinction Lifestyle Italy China Uniqueness Taste Aestheticization 

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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Center for the Study of Fashion and Cultural Production (ModaCult)Università Cattolica del Sacro CuoreMilanItaly

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