The Importance of Human Behavior in Practice: Insights from the Modeling Cycle
As an applied field of study, Operational Research (OR) projects start by defining a problem to be solved. The modeling cycle then proceeds through a conceptual modeling stage to a formal model and then a solution. This chapter uses the modeling cycle to present a discussion and reflections from the author on what he has found to be important considerations when human behavior is encountered in modeling. Interleaved within the chapter are considerations for both understanding human behavior throughout a modeling project and integrating human behavior in models. The discussions and reflections are all based on the authors own reflections on conducting OR projects in the healthcare sector. The chapter begins with a brief introduction of its structure and intention. Within each of the following sections, behavioral considerations are presented and their importance for facilitating an OR project that leads to successful change is discussed.
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