Media Futurism: Time Warps of Future Media Homes in Speculative Films and Corporate Videos
This chapter examines past and present corporate speculative films and videos of “homes of the future” to address a particular kind of mediated time: media futures. Guided by the concept of media imaginaries and taking a material-discursive approach, it analyses enactments of discursive fantasies within these visual narratives. The chapter explains that tech companies perform as “future-makers” to frame utopian visions of smart home futures. It proposes that these corporate narratives form discourses of media futurism. These imaginings entail time warps that discursively reorder time, space and events to advocate technology-driven visionary futures. Smart home futures foretell personal agency framed by a technologized time to come characterised by speed, immediacy and work connectivity. These corporate visions of media futures may influence present-day aspirations and sway future policies.
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