Mediatised Emotions: A Framework for Understanding the Display of Affect in the Network Society

  • Javier Serrano-PucheEmail author
  • Leonor Solís Rojas


Recent scholarship demonstrates increasing interest in the emotions as drivers of news sharing and virality in digital environments. To understand how emotions unfold in the network society, this chapter offers a conceptual framework articulated on three levels. First, at the macro level, it explores the phenomenon of mediatisation and sharing culture. Secondly, on the meso level, it examines the digital space, configured around platforms, which condition emotional expression and favour the emergence of “affective publics.” Finally, at the micro level, it presents social interactions in the digital sphere from the user perspective, where the combination of psychological motivation and certain content features mobilise the emotions, which can then give rise to said content going viral.



This research received funding from the Institute for Culture and Society at the University of Navarra and from the Program for Academic Personnel Advancement at the National Autonomous University of Mexico (UNAM).


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.University of NavarraPamplonaSpain
  2. 2.National Autonomous University of MexicoMexico CityMexico

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