San Francisco as a Brand

  • Arthur Asa Berger


This discussion of San Francisco as a brand is based on the fact that cities compete with one another to attract tourists, because of the financial benefits that tourism brings to a city. This chapter discusses a book, The Tourist, which contains information, in different chapters, about many of the different things tourists can do when they visit San Francisco. The chapter offers statistics on tourism in San Francisco and points out that a third of the tourists who come to the city are attending conferences of one kind or another. It concludes with a discussion of the Golden Gate Bridge and its cultural resonance and significance.


San Francisco Brand Tourism Golden Gate Bridge 

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Arthur Asa Berger
    • 1
  1. 1.Department of Broadcast and Electronic Communication ArtsSan Francisco State UniversitySan FranciscoUSA

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