Advertisement

The Effect of Fashion e-Blogs on Women’s Intention to Use

  • Pantea ForoudiEmail author
  • Alireza Nazarian
  • Ulfat Aziz
Chapter
Part of the Advances in Theory and Practice of Emerging Markets book series (ATPEM)

Abstract

The aim of this study is to identify (1) the key elements and consequences of fashion e-blogs and (2) what effects fashion e-blogs have on women’s intention to use them. There is a large body of research in domains ranging from e-blogs, perceived ease of use, perceived usefulness and intention to use. The significance of this research is that even though the social media, e-WOM and e-blogs are becoming normal ways to communicate, the effects and influence of them on businesses are limited. Data were gathered from women who interacted in five e-blogs. This chapter contributes to the growing literature on e-blog brands. This study samples a significant segment of fashion blogging consumers. Key implications for managers and researchers are highlighted.

Keywords

Fashion e-Blog Technology availability Perceived usefulness Perceived ease of use Intention of use 

References

  1. Amir, N. (2015). How to blog a book: Write, publish, and promote your work one post at a time (1st ed.). Ohio: Writer’s Digest Books.Google Scholar
  2. Andrew, D. P. S., Pedersen, P. M., & McEvoy, C. D. (2011). Research methods and design in sport management (1st ed.). Champaign: Human Kinetics.Google Scholar
  3. Bataineh, A. Q., Al-Abdallah, G. M., & Alkharabsheh, A. M. (2015). Determinants of continuance intention to use social networking sites SNS’s: Studying the case of Facebook. International Journal of Marketing Studies, 7(4), 121–135.CrossRefGoogle Scholar
  4. Bleier, A., & Eisenbeiss, M. (2015). The importance of trust for personalized online advertising. Journal of Retailing, 91(3), 390–409.CrossRefGoogle Scholar
  5. Boyd, K. C. (2015). Democratizing fashion: The effects of the evolution of fashion journalism from print to online media. McNair Scholars Research Journal, 8(1), 17–34.Google Scholar
  6. Campbell, C., Ferraro, C., & Sands, S. (2014). Segmenting consumer reactions to social network marketing. European Journal of Marketing, 48(3/4), 432–452.CrossRefGoogle Scholar
  7. Chen, Y. H., & Barnes, S. (2007). Initial trust and online buyer behaviour. Industry Management and Data Systems, 107(1), 21–36.CrossRefGoogle Scholar
  8. Cho, Y. C., & Sagynov, E. (2015). Exploring factors that affect usefulness, ease of use, trust, and purchase intention in the online environment. International Journal of Management & Information Systems, 19(1), 21–36.Google Scholar
  9. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13, 319–340.CrossRefGoogle Scholar
  10. De Valck, K., van Bruggen, G. H., & Wierenga, B. (2009). Virtual communities: A marketing perspective. Decision Support Systems, 47(3), 185–203.CrossRefGoogle Scholar
  11. De Vaus, D. (2002). Analyzing social science data: 50 key problems in data analysis. New York: Sage.Google Scholar
  12. Dutot, V. (2015). Factors influencing Near Field Communication (NFC) adoption: An extended TAM approach. The Journal of High Technology Management Research, 26(1), 45–57.CrossRefGoogle Scholar
  13. Fallows, D. (2005). How women and men use the internet. Retrieved April 1, 2016, from http://www.pewinternet.org/2005/12/28/how-women-and-men-use-the-internet/.
  14. Gay, S. (2014). Distinguishing your brand in a saturated fashion market. Retrieved January 8, 2016, from https://www.notjustalabel.com/editorial/distinguishing-your-brand-saturated-fashion-market.
  15. Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the internet? Journal of Interactive Marketing, 18(1), 38–52.CrossRefGoogle Scholar
  16. Hertz, U., Romman-Monnier, M., Kyriakopoulou, K., & Bahrami, B. (2016). Social influence protects collective decision making from equality bias. Journal of Experimental Psychology: Human Perception and Performance, 42(2), 164–172.Google Scholar
  17. Ho, C. (2014). Consumer behavior on Facebook: Does consumer participation bring positive consumer evaluation of the brand? EuroMed Journal of Business, 9(3), 267–252.CrossRefGoogle Scholar
  18. Hoyer, D. W., Maclnnis, J. D., & Pieters, R. (2013). Consumer behaviour (6th ed.). Boston: Cengage Learning.Google Scholar
  19. Hsu, H., & Tsou, H. (2011). Understanding customer experiences in online blog environments. International Journal of Information Management, 31(1), 510–523.CrossRefGoogle Scholar
  20. Hsu, C. L., Lin, J. C., & Chiang, H. S. (2013). The effects of blogger recommendations on customers’ online shopping intentions. Internet Research, 23(1), 69–88.CrossRefGoogle Scholar
  21. Huang, C. Y., Chou, C. J., & Lin, P. C. (2010). Involvement theory in constructing bloggers’ intention to purchase travel products. Tourism Management, 31(4), 513–526.CrossRefGoogle Scholar
  22. Hudson, S., Huang, L., Roth, M. S., & Madden, T. J. (2016). The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. International Journal of Research in Marketing, 33(1), 27–41.CrossRefGoogle Scholar
  23. Jackson, S. L. (2012). Research methods and statistics: A critical thinking approach (4th ed.). Boston: Cengage Learning.Google Scholar
  24. Kang, J., & Park-Poaps, H. (2011). Motivational antecedents of social shopping for fashion and its contribution to shopping satisfaction. Clothing and Textiles Research Journal, 29(4), 331–347.CrossRefGoogle Scholar
  25. Kulmala, M., Mesiranta, N., & Tuominen, P. (2013). Organic and amplified eWOM in consumer fashion blogs. Journal of Fashion Marketing and Management: An International Journal, 17(1), 20–37.CrossRefGoogle Scholar
  26. Lee, J., Park, D., & Han, I. (2008). The effect of negative online consumer reviews on product attitude: An information processing view. Electronic Commerce Research and Applications, 7(3), 341–352.CrossRefGoogle Scholar
  27. Li, X., & Hitt, L. M. (2008). Self-selection and information role of online product reviews. Information Systems Research, 19(4), 456–474.CrossRefGoogle Scholar
  28. Li, M., Tan, C., Wei, K., & Tayi, G. K. (2015). The moderating role of information load on online product presentation. Information and Management, 1–52.Google Scholar
  29. Liu, C. M., & Donath, J. S. (2006). urbanhermes: Social signaling with electronic fashion. In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 885–888). New York: ACM.CrossRefGoogle Scholar
  30. Park, S. Y. (2009). An analysis of the technology acceptance model in understanding university students’ behavioral intention to use e-learning. Educational Technology & Society, 12(3), 150–162.Google Scholar
  31. Qu, Z., Wang, Y., Wang, S., & Zhang, Y. (2013). Implications of online social activities for e-tailers’ business performance. European Journal of Marketing, 47(8), 1190–1212.CrossRefGoogle Scholar
  32. Quin, R. M. (2015). Steal their style: 7 Retail brands bringing life to their digital marketing. Retrieved March 10, 2016, from https://www.audiense.com/steal-their-style-7-fashion-brands-bringing-life-to-their-digital-marketing/.
  33. Radomir, L., & Nistor, V. C. (2013). An application of technology acceptance model to internet banking services. Proceedings of the 6th International Conference Marketing - From Information to Decision, 6(1), 251–266.Google Scholar
  34. Rapp, J., Hill, R. P., Gaines, J., & Wilson, M. R. (2009). Advertising and consumer privacy: Old practices and new challenges. Journal of Advertising, 38(4), 51–61.CrossRefGoogle Scholar
  35. Relling, M., Schnittka, O., Sattler, H., & Johnen, M. (2016). Each can help or hurt: Negative and positive word of mouth in social network brand communities. International Journal of Research in Marketing, 33(1), 42–58.CrossRefGoogle Scholar
  36. Renko, S., & Druzijanic, M. (2014). Perceived usefulness of innovative technology in retailing: Consumers’ and retailers’ point of view. Journal of Retailing and Consumer Services, 21(5), 836–843.CrossRefGoogle Scholar
  37. Rickman, T. A., & Cosenza, R. M. (2007). The changing digital dynamics of multichannel marketing. Journal of Fashion Marketing and Management: An International Journal, 11(4), 604–621.CrossRefGoogle Scholar
  38. Rupanjali, N., Bhal, K. T., & Kapoor, G. T. (2013). Factors influencing IT adoption by bank employees: An extended TAM approach. Vikalpa: The Journal of Decision Makers, 38(4), 83–96.CrossRefGoogle Scholar
  39. Saboo, A. R., Kumar, V., & Ramani, G. (2015). Evaluating the impact of social media activities on human brand sales. International Journal of Research in Marketing, 1(1), 1–13.Google Scholar
  40. Sandu, R., & Abālāesei, M. (2015). Social media and the potential of weblogs in marketing. SEA – Practical Application of Science, 3(2), 3015–3310.Google Scholar
  41. Schaer, C. (2011). The write stuff. Retrieved April 1, 2016, from http://www.nzherald.co.nz/lifestyle/news/article.cfm?c_id=6&objectid=10714340.
  42. Sedeke, K., & Arora, P. (2013). Top ranking fashion blogs and their roles in the current fashion industry. First Monday, 18(8). Retrieved March 19, 2016, from http://firstmonday.org/ojs/index.php/fm/article/view/4314/3739.
  43. Tian, H., & Lin, R. (2015). Integrating certainty effect and noninteractive social influence into impulse buying. Social Behavior and Personality, 43(5), 777–794.CrossRefGoogle Scholar
  44. Tsao, W. (2013). The fitness of product information: Evidence from online recommendations. International Journal of Information Management, 33(1), 1–9.CrossRefGoogle Scholar
  45. Wang, S., & Lin, S. (2011). The effect of social influence on bloggers’ usage intention. Online Information Review, 35(1), 50–65.CrossRefGoogle Scholar
  46. Youn, S. (2009). Determinants of online privacy concern and its influence on privacy protection behaviors among young adolescents. Journal of Consumer Affairs, 43(3), 389–418.CrossRefGoogle Scholar
  47. Zeithaml, V. A., Parasuraman, A., & Malhotra, A. (2002). Service quality delivery through web sites: A critical review of extant knowledge. Journal of the Academy of Marketing Science, 30(4), 358–371.CrossRefGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Middlesex University LondonLondonUK
  2. 2.University of RoehamptonLondonUK
  3. 3.University of West LondonLondonUK

Personalised recommendations