Strategic Actions in Information Technology Investment: A Valuation of Amazon Using Real Options

  • Thaís Borges
  • Gabriela Caselli
  • Gláucia FernandesEmail author
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


Managers of information technology investments need to take into account risks in their decision making. This paper develops a framework of strategic actions to the Amazon based on real options theory. We identify the components of value and provide the basis for valuing Amazon investments in terms of real option value.


IT investment Uncertainty Strategic actions Amazon 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Thaís Borges
    • 1
  • Gabriela Caselli
    • 1
  • Gláucia Fernandes
    • 1
    Email author
  1. 1.PUC-RioRio de JaneiroBrazil

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