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Towards a Big-Data-Based Economy

  • Andrea Maria Bonavita
Chapter
Part of the Computational Social Sciences book series (CSS)

Abstract

On the threshold of 2020, we find ourselves in the middle of an extremely chaotic social and market scenario but at the same time with countless opportunities for emancipation relatively to everything we have so far considered as traditional.

The redemption of “standards” is an irreversible process that goes through behaviours increasingly distant from the experiential logic and increasingly guided by those who hold the knowledge of how our behaviours change.

Keywords

Big data Economy Data-driven Darwinism Ethical implications Marketing 

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Andrea Maria Bonavita
    • 1
  1. 1.Nexteria S.r.l.MilanItaly

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