The Beginnings of a New Motivational Theory, from the Engendered Brain

  • Kate LanzEmail author
  • Paul Brown
Part of the The Neuroscience of Business book series (TNoB)


Now that it is understood that we are powered by an emotional, rationalising, not rational brain, and that human beings are self-regulating systems, motivational theory must shift from, ‘how can a person be incentivised’ to ‘how can a person’s energies be released and focused organisationally’. Once again, brain sex differences need to be considered for organisations to fully release the best of the individual’s potential.

Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.BedfordUK
  2. 2.VientianeLaos

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