Survive, Thrive and Flow

  • Kate LanzEmail author
  • Paul Brown
Part of the The Neuroscience of Business book series (TNoB)


From an evolutionary perspective, the brain is geared up for survival. To survive there is a primary requirement on its capacity to perceive danger. Many organisations are chronically perfected to create danger signals in the minutiae of defining performance demands. Immense amounts of energy are wasted in consequence. As an understanding of individual brain potential develops individuals begin to thrive, and the organisation benefits from energy released into the achieving of operational and strategic goals. Flow is generated and the individual well-being of individuals improves enormously.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.BedfordUK
  2. 2.VientianeLaos

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