Platforms, Data and Analytics

  • Jamie Rogers
Part of the Global Financial Markets book series (GFM)


Platforms now play a significant role in the digital economy, with platform firms reaching the scale and dominance last seen with the huge vertical corporations of the early 1900s. Platform business models have broad implications for firms across all industries seeking to leverage information technology (IT). Digital technologies are increasingly being integrated into strategy frameworks, with platforms and platform complements providing the potential for future growth.


  1. Baldwin, C. Y. and Clark, K. B. Design Rules: The Power of Modularity. MIT Press, Cambridge, MA, 2000.CrossRefGoogle Scholar
  2. Baldwin, C.Y. Design Rules Volume 2 - Chapter 14 - how technology shapes organizations - introducing open platforms and business ecosystems - HBS Working Paper 19-035 2018aGoogle Scholar
  3. Baldwin, C.Y. (2018) “Introducing Open Platforms and Business Ecosystems”, HBS Working Paper (October 2018b)Google Scholar
  4. Baldwin, C.Y. Design Rules Volume 2, How Technology Shapes Organizations. Chapter 13, Platform Systems vs. Step Processes, The Value of Options and the Power of Modularity, HBS Working Paper 19-073 2018c.Google Scholar
  5. Baldwin, C.Y. From step processes to platforms: A real options view of organizational design. Real Options Conference Keynote speech. Boston June 29 2017.Google Scholar
  6. Baldwin, C.Y. Platform systems v Step processes - options and modularity. Chapter 13 Platforms vs Steps 6-15-18Google Scholar
  7. Bridgwater, A. What’s the difference between a software product and a platform? Forbes. March 17, 2015.Google Scholar
  8. Clewlow, L. and Strickland, C. Implementing Derivative Models, Wiley, 1998.Google Scholar
  9. Cotropia, C.A. Describing patents as real options, 34 J. Corp. L. 1127 (2009)Google Scholar
  10. European Parliament. Intellectual, industrial and commercial property | Fact Sheets on the European Union. 2019.Google Scholar
  11. Financial Times, Waters, R. Microsoft and Amazon face challengers from on edge of cloud, February 1, 2018aGoogle Scholar
  12. Financial Times, Waters, R. Tech trends for 2018: the big will get bigger, Richard Waters, December 28, 2017.Google Scholar
  13. Financial Times, Waters, R. The future of computing is at the edge, June 5, 2018bGoogle Scholar
  14. Financial Times, Waters, R. Time to invest in skills for quantum computing revolution, May 17, 2018c.Google Scholar
  15. Financial Times. Waters, R. Thornhill, J. Quantum computing the power to think outside the box, September 3, 2018.Google Scholar
  16. From step processes to platforms: A real Options View of Org Design, C Baldwin RO Conference Keynote Speech, 6/29/17Google Scholar
  17. Gilbert, R. J, Newbery, D. M. Preemptive patenting and the persistence of monopoly. American Economic Review, June 1982.Google Scholar
  18. Greene, W.H. Econometric Analysis 8th Edition, Pearson, 2017.Google Scholar
  19. James, G. Witten, D. Hastie, T. Tibshirani, R. An Introduction to Statistical Learning: with Applications in R (Springer Texts in Statistics), 7th Edition, 2017.Google Scholar
  20. Kester, W. C. “Today’s Options for Tomorrow’s Growth.” Harvard Business Review 62, no. 2 (March–April 1984): 153–160.Google Scholar
  21. Kulatilaka, N., Balasubramanian, P. and Storck, J. Using real options to frame the IT investment problem, in Trigeorgis, L. (ed.) Real Options and Business Strategy, Risk Books, 1999.Google Scholar
  22. Martin, K, Zysman, J. The Rise of the Platform Economy. Issues in Science and Technology 32, no. 3 (Spring 2016).Google Scholar
  23. Pearson, N. An efficient approach for pricing spread options, The Journal of Derivatives, Fall, 1997.Google Scholar
  24. Pitkethly, R. The valuation of patents - A review of patent valuation methods with consideration of option based methods and the potential for further research. Judge Institute Working Paper WP 21/97, The Judge Institute of Management Studies. March 1997.Google Scholar
  25. Reiss, P, C. Wolak, F, A. Structural Econometric Modeling: Rationales and Examples from Industrial Organization, Handbook of Econometrics, chapter 64, Volume 6, Part A, 2007.CrossRefGoogle Scholar
  26. Sullivan, K., Chalasani, P., Jha, S. and Sazawal, V. Software design as an investment activity: a real options perspective, in Trigeorgis, L. (ed.) Real Options and Business Strategy, Risk Books, 1999.Google Scholar
  27. The Economist, Can Sonos beat back the tech giants? Oct 20 2018aGoogle Scholar
  28. The Economist. Google leads in the race to dominate artificial intelligence - Battle of the brains, December 7, 2017.Google Scholar
  29. The Economist. The race is on to dominate quantum computing, August 18, 2018b.Google Scholar
  30. The Rise of the Platform Economy, Kenney, Martin, and John Zysman, Issues in Science and Technology 32, no. 3 (Spring 2016).Google Scholar
  31. Thomsett, R. Third Wave Project Management, Prentice Hall – Yourdon Press, 1993.Google Scholar
  32. Vakulenko, M. Singh, S. The 9 Types of Software Platforms. June 12 2016.
  33. World Intellectual Property Organization. Understanding Industrial Property. 2016Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Jamie Rogers
    • 1
  1. 1.New YorkUSA

Personalised recommendations