The Impact of “Internet +” on the Business Models Transformation of Traditional Enterprises

  • Jinjiang YanEmail author
  • Yongyi Wang
  • Zhen Liu
  • Yong Huang
  • Xinhui Wang
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1002)


With the continuous penetration of the Internet into various industries, traditional enterprises have been hit by unprecedented shocks and began to gradually transform their business models. The aim of this study is to explore the extent of applications of Internet technology in traditional enterprises as well as the linkages between “Internet+” and the business model transformation by the case survey method and the regression analysis. The results revealed that the key to the transformation of the business model under the impact of the Internet is the optimization and adjustment of the internal structure of the company. On the other hand, increasing the external influence of the “Internet+” is also important.


“Internet +” Business model transformation Traditional enterprises Regression analysis 



This research is funded by China National Social Science Fund Project(16BGL011).


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Jinjiang Yan
    • 1
    Email author
  • Yongyi Wang
    • 1
  • Zhen Liu
    • 1
  • Yong Huang
    • 1
  • Xinhui Wang
    • 2
  1. 1.Business SchoolSichuan UniversityChengduPeople’s Republic of China
  2. 2.Southwest Minzu UniversityChengduPeople’s Republic of China

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